How it works

From interview
to engine.

Ten minutes of honest questions. One approved plan. Then a crew that works every week on schedule — and waits for your tap on anything that matters.
About 10 minutes

1BB interviews you.

Honest questions about your business, your buyers and what you want in 90 days. Plain language — no marketing jargon, no forms full of dropdowns.

1BBWho's your best customer — and why do they pick you over the coworking place down the street?
Home-based founders who need a real Markham address. We're cheaper and they can book a boardroom by the hour.
1BBGot it. What would make the next 90 days a win?
Your first gate

It writes your brain. You approve it.

Positioning, brand voice, customer segments, a 90-day goal, funnel focus and channels — one record the whole crew works from. Nothing moves until you sign off.

Brain · draft for approval
PositioningThe GTA's easiest real business address
VoiceProfessional · plain-spoken · local
SegmentsHome-based founders · new incorporations
90-day goal$20k / month
ChannelsSEO · Google Business · Instagram · email
Approved
White-glove for founding boxes

We connect your accounts.

Shopify, Stripe, Meta Ads (read-only), your social accounts and email. Founding businesses get their pipes wired by the 1BB team — you just say yes on each provider's own screen.

ShopifyRevenue pipe
StripePayments truth
Meta AdsRead-only
InstagramVia planner
Google BusinessNeeds your yes
Business emailNeeds your yes
Every week, on schedule

The crew clocks in.

Scout reads rankings Monday at 7. Draft keeps the calendar eight weeks deep. Echo batches social on Tuesday. Spark reads ads daily. Mint follows up every 15 minutes.

ScoutMondays · 07:00
DraftMon + Thu · 07:30
EchoTuesdays · 07:00
SparkDaily read · Fri proposals
MintEvery 15 minutes
1BBAlways on · Friday digest 08:00
A few taps a week

You approve what matters.

Anything that spends money, emails a human or goes public arrives as a card — Approve, Hold, or tell the crew what to change. Decide from your phone in the coffee line.

Echo · Goes public
5 social posts · Tue–Sat 09:00
ApproveHold
Draft · Goes public
Blog: Virtual Office vs. Coworking
ApproveHold
Spark · Spends money
Swap fatigued ad creative #3
ApproveHold
Fridays at 08:00

Verified, then briefed.

Work is marked done only when it's verified live. Every Friday, 1BB sends a plain-English digest: what moved, what failed, and the one or two things that need you.

Friday digest · week 14
Traffic4.8k▲ 9%
Leads148▲ 14%
Revenue$12.4k▲ 6%

“Draft's post is live and verified. One Echo post failed to publish on LinkedIn — reconnect needed. 2 things need you.”

The engine · try it

Set a goal.
Watch the math.

Tell 1BB a revenue goal and it works backwards — customers, leads, visits — then points the right crew at each number. Drag the sliders.
Visits / monthScout · Draft · Echo · Spark
0
Leads / monthMint nurtures every one
0
Customers / monthYou close · 1BB keeps score
0

Starts on benchmarks (2% visit→lead, 10% lead→customer). Connect Stripe, Shopify and analytics and the engine re-runs on your real rates.

The gap audit

Honest math,
both ways.

Already running some marketing? 1BB audits what's live, measures the gap between your inputs and your goal, and negotiates honestly — with approval cards, never auto-applied.
Option A · raise the inputs

“You want $50k/mo. That takes roughly $5k/mo in ads at your current cost-per-lead, plus two SEO posts a week. Approve the plan?”

Option B · right-size the goal

“With $1.5k/mo total spend, $20k/mo is the honest target. Hit it, watch the engine run smooth, then raise both together. Set goal to $20k?”

The crew works.
You decide.

Founding boxes open in small batches. One email when your crew is ready — nothing else.

Meet the crew →