The crew

Six specialists.
One chain of command.

Each crew member owns one box of your marketing, works on a schedule, and reports to 1BB — your AI CMO. Every one of them has a job, a cadence and a hard limit.
ScoutDraftEchoSparkMint1BB
01 / 06 · Traffic crate

Scout

SEO strategist

Scout reads the search results your buyers read, spots the questions nobody in your market is answering well, and hands them to Draft as a plan.

Cadence
Mondays · 07:00
Reads
Live keyword + ranking data, your brain
Makes
A weekly search report and the topic gaps worth writing
Hard limit
Read-only. Scout never changes anything on its own.
Recent work
  • Found 2 searches you should own
  • “virtual office markham” up 4 spots
  • Handed 3 topic gaps to Draft
02 / 06 · Traffic crate

Draft

Content writer

Draft keeps a rolling eight-week content calendar, writes each post in your voice, and only publishes after you approve — then checks the live URL actually loads.

Cadence
Mon + Thu · 07:30
Reads
Scout's gaps, your calendar, your voice
Makes
Blog calendar + ready-to-approve posts
Hard limit
The calendar and every single post wait for your Approve.
Recent work
  • Writing “Virtual Office vs. Coworking”
  • Calendar runway: 8 weeks
  • Post live · URL verified 200 OK
03 / 06 · Traffic crate

Echo

Social producer

Echo turns every published post into a week of native social — Instagram, Facebook, LinkedIn, Google Business — scheduled Tuesday to Saturday.

Cadence
Tuesdays · 07:00
Reads
Published content, your brand voice
Makes
A weekly batch of scheduled social posts
Hard limit
Nothing goes public until you approve the week's batch.
Recent work
  • 5 posts drafted for the week
  • Instagram reel caption in your voice
  • Batch waiting on your tap
04 / 06 · Traffic crate

Spark

Ads analyst

Spark reads your Meta ads every morning, catches creative fatigue and rising cost-per-lead early, and writes a plain-English proposal every Friday.

Cadence
Daily read · Fri proposals
Reads
Meta Ads — read-only access
Makes
Fatigue + CPL findings, ad proposals
Hard limit
No write access to your ad account. Ever. You apply changes.
Recent work
  • CPL down 12% this week
  • Ad #3 is fatiguing — proposal ready
  • Spend on pace: $41/day
05 / 06 · Leads crate

Mint

Lead nurturer

Mint runs the follow-up sequences you approved, pauses the moment someone replies, forwards the reply to your real inbox and pings your phone.

Cadence
Every 15 minutes
Reads
Your approved sequences, contact consent
Makes
On-time follow-up, reply alerts, review asks
Hard limit
Only consented contacts. Replies always go to a human — you.
Recent work
  • Dana replied — sequence paused
  • Step 2 sent to 14 new leads
  • Review ask queued for day 14
06 / 06 · Headquarters

1BB

Your AI CMO

1BB interviews you, writes your marketing brain, directs the crew, and turns plain-language direction into work — escalating anything that spends or goes out.

Cadence
Always on · Friday digest 08:00
Reads
Everything the crew sees + your direction
Makes
Your brain, crew direction, the Friday digest
Hard limit
If your direction implies spend or new outreach, it becomes an approval — not an action.
Recent work
  • Friday digest ready
  • Briefed Scout, Draft + Echo on your new goal
  • 3 things need you — 90 seconds
Chain of command

You direct 1BB.
1BB directs the crew.

Your Tell beats the approved brain, which beats crew defaults. When two directions conflict, 1BB raises it in your digest — it never guesses.
You
Watch · Tell · Approve
1BBYour AI CMO
ScoutSEO BoxDraftContent BoxEchoMedia BoxSparkAds BoxMintNurture Box

Put the crew
to work.

Founding boxes open in small batches. One email when your crew is ready — nothing else.

How trust works →